Dazller Eyecredible Eyeliner

Our project

Dazller Eyecredible Eyeliner – The Definition of Bold

Dazller unveils its new Eyecredible Eyeliner with a striking film crafted for the Odia audience. This campaign celebrates the power of a perfectly defined eye, showcasing an eyeliner that delivers precision, intensity, and incredible impact. Under the sharp direction of Arunraj Kartha and produced by our Kochi-based team at ARK Productions Pvt. Ltd, the film features Odia sensation Elina Samantray, whose confident and captivating gaze brings the product’s ‘eyecredible’ promise to life.

Project Execution

At ARK Productions, we are proud to have successfully executed the Dazller Eyecredible Eyeliner TVC for the Odia market, a bold and stylish campaign that celebrates the power of definition. Shot with a sleek and contemporary visual style at GM Studios in Mumbai, this television commercial (TVC) highlights the product’s precision tip and intense, long-lasting formula.

The Dazller Eyecredible Eyeliner Odia TVC is more than just a beauty product advertisement—it’s a celebration of confidence and the art of self-expression. With dynamic cinematography, powerful storytelling featuring Elina Samantray, and meticulous production, we have crafted a campaign that connects with modern consumers and empowers them to define their own beauty.

Our Experts

Team Behind

Director:	Arunraj Kartha
Production House:	ARK Productions Pvt Ltd
DOP:	Mahesh Raj
Editor:	Kiran Thomas
Music Director:	Shivahari Varma
Production Controller:	Abhijith Vijay
Chief Content Consultant:	Karuna Sharma
Line Producer:	Subhash Mohite
Production Manager:	Rajesh Pitale

Art Director:	Rambali Singh Chauhan
Makeup & Hair:	Aparna Vinod
Costume Designer:	Sonam Anil Bissa
DI:	The Color Brewer Company
Sound Mixing:	Eby Thomas
Photography:	Sreeraj Rajan
Production Assistant:	Joel D’silva
Associate DOP:	Praveen Peethambaran
Assistant Directors:	Darshan Ray, Mangesh Latey, Rashid Yousuf
Language Assistance:	Mangesh Latey
Cast:	Elina Samantray

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.