Comfort Fabric Conditioner

Our project

Comfort Fabric Conditioner – The Feeling of Freshness and Care

For global leader Unilever, our team at ARK Productions produced a heartwarming new film for their renowned brand, Comfort Fabric Conditioner. This campaign beautifully captures the essence of care, showcasing the incredible softness and lasting freshness that Comfort brings to every fabric. The narrative revolves around the tender moments shared within a family, enhanced by the gentle touch of well-cared-for clothes.

Project Execution

At ARK Productions, we are proud to have successfully executed the Comfort Fabric Conditioner TVC for our esteemed client, Unilever. This was a campaign built on warmth and relatability. Shot with a heartfelt and visually gentle approach, this television commercial (TVC) highlights the product’s core benefits—unbeatable softness and long-lasting freshness—and its integral role in everyday family life.

The Comfort Fabric Conditioner TVC is more than just a household product advertisement—it’s a celebration of tender moments and the simple joys of home. With intimate cinematography, authentic storytelling, and meticulous production, we have crafted a campaign that connects with families on an emotional level and reinforces Comfort’s position as a staple in every household.

Our Experts

Team Behind

Client:	Unilever
Brand:	Comfort Fabric Conditioner
Director:	Arunraj Kartha
Production House:	ARK Productions Pvt Ltd
DOP:	Georgy Joseph
Editor:	Kiran Thomas
Music Director:	Aloshya Peter
Line Producer:	Abhijith Vijay
Art Director:	Rahul Menon
Makeup & Hair:	S Ibrahim
Costume Designer:	Dolly Anusha

DI:	The Color Brewer Company
Sound Mixing:	Eby Thomas
Photography:	Sreeraj Rajan
Production Coordinator:	Sreeraj Rajan
Associate DOP:	Praveen Peethambaran
Assistant Director:	Vaibhav Rao
Art Assistant:	Sravya
Costumer:	Kutti Govind
Dubbing:	Indragiri Bhooshanam
Location Manager:	Sheik Khaleel
BTS:	Praveen Peethambaran
Cast:	Kavya & Sridevi

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.