Aashirvaad Chapati

Our project

School Tiffin

Our agency was commissioned to create an impactful advertising campaign for Aashirvaad Ready-to-Cook Chapati, focusing on the convenience and nutritional value it offers for school tiffin boxes in 2023. We developed the creative concept, “School Tiffin | Aashirvaad Ready To Cook Chapati 2023,” and crafted a digital banner that showcased mouthwatering tiffin ideas featuring the product. The banner emphasized the ease of preparing a wholesome and nutritious lunch, appealing to parents’ desire for a hassle-free and nourishing option for their children’s school meals.

Project Execution

We are excited to announce the successful execution of our latest advertising campaign for Aashirvaad Ready-to-Cook Chapati. Our goal was to create a visually appealing and engaging ad that would highlight the convenience and nutritional benefits of this product.

Using a combination of storytelling, product demonstrations, and vibrant visuals, we created a captivating advertisement that showcases how Aashirvaad Ready-to-Cook Chapati can elevate the school tiffin experience for both parents and children. The ad seamlessly integrates the brand’s key messaging of health, ease of preparation, and taste appeal. We strategically targeted parents looking for stress-free and nutritious meal solutions during the morning rush. By leveraging our deep understanding of the consumer’s mindset and the brand’s values, we were able to deliver a memorable and impactful campaign that effectively drives brand recall and purchase intent for Aashirvaad Ready-to-Cook Chapati.

Our Experts

Team Behind

Client: ITC
Brand: Aashirvaad Ready To Cook Chapati
Direction: Arunraj Kartha
Creative Head: Sudish
Creative Director: Josna
Creative Producer: Parvin
DOP: Mahesh Raj
Editor: Kiran Thomas
Producer: Nadim
Creative Team: Shivi, Srishti, Janvi
Production House: ARK Productions Pvt Ltd
Art Director: Subhash
Costume Designer: Caroline
Music Director: Aloshya Peter
Production Controller: Abhijith Vijay
Associate Director: Sibichan Paul
Assistant Director: Arun Sasi
Art Director: Subhash
Makeup & Hair: Aparna Vinod
DI: The Color Brewer Company
Graphics: Vineesh Nakulan
Sound Mixing: Eby Thomas

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.

Other Projects

Conceptualize, Capture, Launch