Aashirvad Chapati

Our project

Morning Rush - Aashirvad Ready to Cook Chapati

The Aashirvad Consumer Good Advertisement Campaign was meticulously crafted to resonate with the brand’s essence of purity and trust. This project involved the creation of a compelling visual narrative that highlighted the product’s quality, heritage, and its place in the daily lives of consumers. Our team employed a strategic mix of creative storytelling, impactful imagery, and targeted messaging. The campaign successfully translated the brand’s values into a relatable and memorable consumer experience, driving both engagement and brand loyalty.

Project Execution

The “Morning Rush” campaign for Aashirvaad Ready To Cook Chapati was meticulously crafted to resonate with the fast-paced lives of modern consumers. Our objective was to highlight the convenience and quality of Aashirvaad’s ready-to-cook chapatis, making it the go-to solution for busy mornings.The ad showcased how Aashirvaad seamlessly integrates into daily life, offering a quick, nutritious, and delicious breakfast option that doesn’t compromise on taste or quality.

Through strategic casting, direction, and editing, the ad effectively communicated the product’s key benefits, emphasizing ease of preparation without sacrificing the authentic taste of homemade chapatis. The project was executed on a tight timeline, with careful coordination between the creative, production, and post-production teams to deliver a polished final product that successfully conveyed the brand’s promise of convenience and quality.

Our Experts

Team Behind

Client:	ITC
Brand:	Aashirvaad Ready To Cook Chapati
Direction:	Arunraj Kartha
Creative Head:	Sudish
Creative Director:	Josna
Creative Producer:	Parvin
DOP:	Mahesh Raj
Editor:	Kiran Thomas
Producer:	Nadim
Creative Team:	Shivi, Srishti, Janvi
Production House:	ARK Productions Pvt Ltd
Art Director:	Subhash
Travel Coordination:	Suresh K S

Costume Designer:	Caroline
Music Director:	Aloshya Peter
Production Controller:	Abhijith Vijay
Associate Director:	Sibichan Paul
Assistant Director:	Arun Sasi
Makeup & Hair:	Aparna Vinod
DI:	The Color Brewer Company
Graphics:	Vineesh Nakulan
Sound Mixing:	Eby Thomas
Casting Director:	Aneesh Impulse Model-management
Artists:	Achumani, Avini, Jibin
Production:	Unnikrishnan – UK Production
Unit:	Before & After Film Productions Pvt. Ltd

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.