Amma’s Curry Powder

Our project

A Taste of Home with Amma Curry Powder

We believe in the power of storytelling to connect brands with their audiences. Our recent work for Amma Curry Powder is a testament to that belief. The ad tells the heartwarming story of a mother and daughter cooking together using Amma’s Kitchen curry powder. Through engaging visuals and a playful home setting, the ad captures the essence of the Amma brand: a taste of home. We are proud to have partnered with Amma Curry Powder on this project and to have played a role in sharing their story with the world.

Project Execution

The execution of the Amma Curry Powder commercial involved a collaborative effort between multiple departments. The creative team developed the concept, script, and storyboard for the ad, which highlighted the warmth and playfulness of a mother-daughter cooking experience. The production team then sourced props, scouted locations, and cast the mother-daughter duo who would bring the ad to life.

During filming, the team ensured that the home environment depicted in the ad was authentic and relatable to viewers. The director guided the actors to deliver natural and engaging performances, capturing the genuine bond between a mother and daughter. The camerawork and editing showcased the playful and affectionate nature of their interactions. The final cut of the ad effectively conveyed the message that Amma Curry Powder brings families together in a shared culinary experience.

Our Experts

Team Behind


Director: ARUNRAJ KARTHA
Production House: ARK Productions
DOP: Georgy Joseph
Editing: Bijin Krishna
Music: Eappen
Associate Director: Sibichan Paul
Art Director: Sreekumar
Stylist: Achu
Make-Up: Juli Anil

Graphics and Animation: Dipesh
Colorist: Sooraj E S
Spot Edit: Rexon
Singer: Sangeetha Prabhu
Creative Assistant Directors: Manu M Nair, Jose Arukalil, Maneesh Amikkattu, Vishnu Mukunthan
Travels: GK
Releasing Agency: Chithram Ads Communications
Artist: Kushbu Prasad, Ruhanika Dhawan
Model Coordinator: Anish – Impulse Model management
Studios: Woodpecker Studios, Sounds Good, Lal Media
Location: Paramada Veedu

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.

Other Projects

Conceptualize, Capture, Launch