The Ariel TVC was brought to life through a meticulously planned and executed project strategy. The project team conducted extensive market research to understand the target audience and their cleaning needs. This research informed the development of the ad’s compelling narrative that resonated with parents. Based on this, the ad was set as an interaction between father and kid. The ad was designed as a playfull interaction.

The team assembled a talented cast and crew, including an experienced director and experienced actors. The production took place over multiple days, with meticulous attention to detail in set design, wardrobe, and cinematography. The result is a visually stunning and emotionally engaging ad that effectively communicates the superior cleaning power of Ariel.