The ad involved a collaborative effort between BJP Kerala and a seasoned advertising agency. The first step entailed identifying and approaching key party workers from opposing factions who were willing to share their personal accounts of unification under BJP. The agency conducted extensive interviews to capture the workers’ narratives, ensuring authenticity and emotional resonance.

Next, the agency developed a compelling narrative around the theme of unity and progress. The ad was shot in a visually striking manner, featuring the workers recounting their experiences with passion and conviction. The title, “Divided No More,” became a powerful statement encapsulating the ad’s central message. The ad was widely disseminated through various channels, including television, social media, and local newspapers, reaching a significant audience across Kerala.