BJP Kerala election campaign 2021

Our project

BJP's Kerala Election Campaign 2021

Our agency was tasked with creating an unforgettable and persuasive commercial for the BJP’s 2021 Kerala election campaign. We crafted a witty and engaging script that highlights the shortcomings of the incumbent party while deftly demonstrating the benefits of a BJP government .The ad follows two friends engaged in a lighthearted conversation, one of whom subtly points out the flaws in the other’s political affiliation.

Project Execution

The BJP Kerala Election Campaign 2021 AD2 ad execution involved a meticulous process to effectively convey the message and resonate with the target audience. The first step was to identify the appropriate platform for the ad. After careful analysis, it was decided that television would be the most impactful medium to reach a wider segment of the population. The ad was strategically placed during prime-time slots, ensuring maximum visibility.

The execution extended beyond broadcasting to include a comprehensive media plan involving social media and digital marketing. The ad was promoted on various social media platforms, reaching out to the tech-savvy audience. Additionally, targeted online advertising campaigns were implemented to ensure that the ad reached individuals most likely to be interested in its message. The result was a highly successful campaign that effectively communicated the campaign’s message and made a significant impact in the election outcome.

Our Experts

Team Behind

Concept & Direction: Arunraj Kartha
Agency: Madathil Media
Production House: ARK Productions
DOP: Cherin Paul
Editor: Bijin Krishna
Music: Jinu Vijayan
Production Controller: Sibichan Paul
Creative Dir.Team: Feroz Ismail, Bestin Jacob, Firoz M K, Rojin Paul
Stylist: Sunil Thiruvizha
Makeup: Shinu V Balan
Art Director: Joby & Vishnu
Online: Nikesh Ramesh
Vfx: Deepesh V R
Sound Mixing: Simon
Sound Recordist: Jibin George (The Woodpecker Studios)
Dubbing: Praveen Harisree, Sarika S Menon, Ajith, Isak
Production: Nikhil George
Special Thanks to: Sunil Kumar (DOP), Georgy Joseph (Cinematographer)
Production Partner: Rajesh Sambashivan (Cool Films)
Model Coordination: Anish Impulse, Rakenth Pai (Cast me Perfect)
Models: Shyam Jacob, Thambu Wilson Thomas, Ashokan
Location: Kurians house

Our Journey

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