The ad was executed through a meticulous process involving collaboration between the BJP Kerala election campaign team and a team of creative professionals. The concept was developed through rigorous research and brainstorming sessions, ensuring it resonated with the target audience. The script was carefully crafted to deliver a powerful message while maintaining authenticity.

The ad was filmed on location in Kerala, with meticulous attention to casting and production values. Local actors were selected to lend authenticity to the characters, ensuring the ad connected with viewers on an emotional level. The production team used state-of-the-art equipment to capture stunning visuals and deliver a high-impact experience. The editing process was meticulous, ensuring a seamless flow and a powerful impact on the audience.