The BJP Kerala election campaign 2021 ad 18 was executed with meticulous precision, ensuring its impact and resonance with the target audience. The agency carefully selected a young girl as the protagonist, portraying the joy and empowerment brought by the Ujjawalla Yojana. The ad was shot in a neighborhood setting, creating a relatable and heartwarming atmosphere.

The agency partnered with a local production company to ensure authentic and engaging storytelling. The script was carefully crafted to capture the essence of the campaign, highlighting the positive impact of the Ujjawala Yojana on families and communities. The cinematographer adeptly captured the emotions and interactions between the characters, evoking a sense of connection and empathy. The ad was meticulously edited, ensuring a cohesive and impactful message that resonated with the target audience.