The execution of the BJP Kerala ad campaign leveraged a multi-pronged approach to reach a diverse audience across the state. Central to the initiative was the creation of a compelling storyboard that resonated with the emotional undertones of family unity and political differences. Through targeted casting, the production team assembled an engaging cast of individuals to depict the relatable family dynamics at the heart of the ad.

To amplify the ad’s reach beyond traditional media channels, a comprehensive digital outreach strategy was implemented. The campaign utilized social media platforms such as Facebook, Twitter, and YouTube to engage with potential voters and generate online buzz. Targeted advertising campaigns on these platforms ensured that the ad reached a vast and relevant audience. Additionally, the campaign website served as a central hub for campaign updates and resources, fostering further engagement with viewers.