The project execution plan for the BJP Kerala Ad 5 was meticulously designed to ensure maximum impact and reach. The first phase involved identifying and targeting potential voters who were “uncertain” about their choice. Through a data-driven approach, the ad was strategically placed in high-visibility channels frequented by undecided voters. Social media platforms, digital news websites, and local TV channels were used to maximize exposure and engagement.

The execution phase also aimed to create an emotional connection with the target audience through storytelling. By showcasing the personal transformation of a voter who had previously supported other parties, the ad resonated with viewers who were seeking a more confident and decisive choice. The ad’s messaging was carefully crafted to appeal to voters’ aspirations and promise a brighter future for Kerala.