Hero Xoom

Our project

Witness the Nightly Commute like Never Before

Our team proudly conceived and executed the impactful advertisement for Hero Xoom , captivating audiences with its vibrant visuals and immersive narrative. The ad follows a young man who cruises through the city streets on his Hero Xoom scooter, highlighting its exceptional features and how it transforms the nightly commute into an exhilarating experience. The ad’s captivating storyline and evocative visuals showcase the scooter’s agility, speed, and style, leaving a lasting impression on viewers.

Project Execution

The ad premiered on Sep 3, 2023, and immediately gained traction on various social media platforms. The production team meticulously planned and executed the shooting process, ensuring stunning visuals and a captivating narrative. The ad shows the capablities of the scooter using the actors narration while riding the scooter and this required technical expertise.

To achieve the desired impact, the team employed a state-of-the-art camera system capable of capturing vivid night-time scenes. They used a combination of steadycam shots and drone footage to showcase the scooter’s sleek design and smooth handling. The casting process was also executed with precision, selecting a talented actor who convincingly embodied the character of a confident and enthusiastic rider.

Our Experts

Team Behind

 

Client: Hero Moto Corp
Brand: Hero Xoom
Concept & Direction: Arunraj Kartha
Production House: ARK Productions Pvt Ltd
DOP: Mahesh Raj
Editor: Kiran Thomas
Costume Designer: Nayana Srikanth
Music Director: Aloshya Peter
Production Controller: Abhijith
Associate Director: Naufaldeen Sainudeen

 

DI: The Color Brewer Company
Graphics: Vineesh Nakulan
Makeup & Hair: Aparna Vinod
Sound Mixing: Eby Thomas
Art Asst.: Suresh & Sarath
Costume Assistant: Binu
Lead Artist: Blesslee
Artists: Ann, Aswathy, Martin, Amal, Junaid
Model Coordinator: Dhanya Panickar
Production: Unnikrishnan
Location Manager: Lalu
Production Team: Unnikrishnan, UK Production
Unit: Before & After Film Productions Pvt. Ltd
Rig: Renjeevs Rig & Grips
Travel Coordination: Suresh K S and Eka Studio

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.

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Conceptualize, Capture, Launch