Lactogrow TVC

Our project

Nurturing Little Champions

The ad features a loving mother extolling the nutritional benefits of Lactogrow while feeding her child. Its aim is to resonate with parents and caregivers, highlighting the vital role that Lactogrow plays in supporting children’s growth and development. The broader campaign encompasses multiple touchpoints, including a website, social media outreach, and print materials, all designed to educate and engage target consumers and establish Lactogrow as the trusted choice for infant nutrition.

Project Execution

The execution of the lactogrow tvc commenced with meticulous planning and coordination. Our team organized a casting call to select the ideal mother for the ad, who exuded the warmth, confidence, and nurturing qualities of the brand. The shoot location was carefully scouted to create a cozy and intimate setting that would resonate with the target audience.

During the production phase, our team worked closely with the director, cinematographer, and crew to capture the essence of the brand’s message. Every frame was meticulously shot to convey the emotional connection between the mother and her child, highlighting the transformative power of Lactogrow’s nutrients. The ad’s soundtrack was specially composed to complement the visuals and evoke feelings of love, care, and aspiration.

Our Experts

Team Behind

 

Client: Nestle
Brand: Lactogrow
Director: Arunraj Kartha
Production House: ARK Productions Pvt Ltd
DOP: Mahesh Raj
Editor: Kiran Thomas
Art Director: Praveendas D
Costume Designer: Nayana Srikanth
ARK Manager: Abhijith V R

 

Production Controller: Arun Chavara
DI: Jithin
Makeup & Hair: Shilpa
Director Associate: Firoz M K
Production Coordinator: Harikrishnan
Still Photography: Sunil Kumar
Camera Associate: Anand
Sound Mixing: Aby
Unit: MM Vision
Artist: Avanthika
Production: Shankar Thiruvallam
Camera Assistant: Srilal

Our Journey

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Storyboard

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