To ensure the successful execution, a comprehensive plan was implemented. The ad was meticulously crafted to resonate with the rich cultural traditions and festive spirit of Onam. The concept captured the essence of the grand festival, inviting Keralese families to celebrate in style with Max’s vibrant and affordable fashion offerings. The ad was strategically placed on television channels with a high reach in Kerela, reaching an extensive audience and igniting the enthusiasm for Onam celebrations.

Furthermore, the campaign leveraged digital channels to extend its reach and engagement. Engaging content and exclusive offers, kept the audience engaged and excited for the festive season. The seamless integration of offline and online channels ensured that the ad’s impact extended beyond the television screen, creating a captivating and immersive experience for Kerela’s fashion-forward citizens.