To execute the ad campaign, BJP’s marketing team will launch a comprehensive strategy that leverages multiple channels to reach Kerala’s farmers. The campaign will be rolled out in phases, starting with a teaser campaign on social media and local newspapers that will highlight the plight of farmers in the state.

During the main campaign phase, BJP will release the video ad across multiple platforms including television, radio, and online streaming services. The ad will be supported by a strong digital presence, with targeted advertising on social media and search engines. The party will also distribute printed flyers and organize public meetings to engage directly with farmers on the ground.

Throughout the campaign, BJP’s message will be tailored specifically to the needs and concerns of Kerala’s farmers. The party will emphasize its commitment to providing immediate relief and long-term solutions to pressing issues such as crop insurance, access to markets, and infrastructure development. By empowering farmers and addressing their challenges, BJP aims to create a more prosperous and sustainable agricultural sector in Kerala.