Tide Double Power

Our project

Witness the Ultimate Laundry Battle

Tide tvc is a compelling advertisement that dramatically demonstrates the remarkable cleaning power of Tide detergent. The ad features a captivating laundry battle between Tide and an ordinary detergent, showcasing Tide’s ability to deliver superior cleaning results. Through a striking visual comparison, the ad highlights how Tide’s innovative formula effectively eliminates stains, brightens colors, and leaves whites impeccably sparkling.

Project Execution

The breathtaking Tide tvc 2023 campaign was meticulously executed to capture the exhilarating laundry battle between Tide and an ordinary detergent. Our expert team of creatives, cinematographers, and production specialists collaborated seamlessly to bring the ad to life.

To showcase Tide’s unmatched cleaning prowess, we enlisted the services of two talented actors who convincingly portrayed the stark difference in laundry results. The meticulously choreographed scenes captured in high-definition vividly showcased Tide’s ability to remove stubborn stains and enhance the brilliance of colors, leaving viewers in awe of its transformative power. Every shot was strategically planned and captured to evoke a sense of wonder and delight, leaving an unforgettable impression on audiences.

Our Experts

Team Behind


CLIENT: Procter & Gamble (P&G)
Brand: Tide Double Power
Director: Arunraj Kartha
Production House: ARK Productions Pvt Ltd
DOP: Shahir Ebrahim
Editor: Kiran Thomas
Music Director: Aloshya Peter
Production Controller: Abhijith Vijay
DI: The Color Brewer Company
Graphics: Vineesh Nakulan

Costume Stylist: Anjali Ani
Makeup & Hair: Ibrahim
Art Director: Usha Muthyam
Associate Directors: Sreeraj Rajan, Varsha Garikapati
Storyboard Artist: Smijith Mohan
Camera Associate: Praveen
Sound Mixing: Eby Thomas
Costume Assistant: Putti Govind
Artists: Manas & Deepika
Production: Sathya Narayan
Location Manager: Khaleel
Live Sound: Bala

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.

Other Projects

Conceptualize, Capture, Launch