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Our project
The breathtaking Tide tvc 2023 campaign was meticulously executed to capture the exhilarating laundry battle between Tide and an ordinary detergent. Our expert team of creatives, cinematographers, and production specialists collaborated seamlessly to bring the ad to life.
To showcase Tide’s unmatched cleaning prowess, we enlisted the services of two talented actors who convincingly portrayed the stark difference in laundry results. The meticulously choreographed scenes captured in high-definition vividly showcased Tide’s ability to remove stubborn stains and enhance the brilliance of colors, leaving viewers in awe of its transformative power. Every shot was strategically planned and captured to evoke a sense of wonder and delight, leaving an unforgettable impression on audiences.
Our Experts
CLIENT: | Procter & Gamble (P&G) |
Brand: | Tide Double Power |
Director: | Arunraj Kartha |
Production House: | ARK Productions Pvt Ltd |
DOP: | Shahir Ebrahim |
Editor: | Kiran Thomas |
Music Director: | Aloshya Peter |
Production Controller: | Abhijith Vijay |
DI: | The Color Brewer Company |
Graphics: | Vineesh Nakulan |
Costume Stylist: | Anjali Ani |
Makeup & Hair: | Ibrahim |
Art Director: | Usha Muthyam |
Associate Directors: | Sreeraj Rajan, Varsha Garikapati |
Storyboard Artist: | Smijith Mohan |
Camera Associate: | Praveen |
Sound Mixing: | Eby Thomas |
Costume Assistant: | Putti Govind |
Artists: | Manas & Deepika |
Production: | Sathya Narayan |
Location Manager: | Khaleel |
Live Sound: | Bala |
Our Journey
Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.